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Future Food Dips into New Opportunities
In the mid-1980s Joel Wishnick, Texas entrepreneur and founder of Future Food, Ltd., developed recipes for dips and spreads using surimi, imitation crab meat made from Pollack fish. These recipes, which were tasty and more affordable than real crab, created a new market niche and led to expansion into retail food channels throughout the country. Today Future Food is the country's largest producer and marketer of refrigerated seafood dips, spreads, and salads, with revenues significantly greater than its largest competitor. Based in Carrollton, Texas, Future Food is sold in 45 states through retailers that include Wal-Mart, Costco and major grocery chains such as Winn-Dixie, Albertsons, Safeway and Giant. [more...]